Chapter 3 in Movie History: A Survey discusses how norms developed trough the narrative style of the Hollywood film industry. As films became more popular, the audience expected certain story-lines and plots, consistent lighting effects, etc. The film industry began to establish a certain set of standards that the film should prepare that the audience could follow. The film was expected to narrate a story and the characters to act it out. A problem was expected to derive a solution.
The audience is enticed to engage in the story as the images and dialogue presented to the viewer established a plot for them to follow. The flow of the story was important to the viewer. It kept them interested and allowed them to recognize what was happening that made the story play out.
Filmmakers were now getting the hang of how to present a story and plot in such a limited time frame. They established cues and gestures as techniques used to engage the audience. The filmmakers had to pick and choose which clips to present and which to leave out. Filming the movie in pieces required that the editor assemble the story through depicted events. Characters are also developed in this early filmmaking. The audience begins to learn each individual character represented by a specific actor.
Understanding 5he norms that cinema had created in its earlier years helps to understand the modern film industry. Much of these guidelines are current in modern movies. The norms created in the early years have not changed very much. Though today's movies might seem much more lively and realistic, one can still see the relation to early cinema.


Gomery, Douglas; Pafort-Overduin, Clara (2011-02-28). Movie History: A Survey: Second Edition (Kindle Location 1909). Taylor and Francis. Kindle Edition.